Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, includingindividual users, while providing their own data and services ina form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond thepage metaphor of Web 1.0 to deliver rich user experiences.